While you probably know by now my great fondness for op shops and Salvo's where I pick up my vintage and preloved items, there are also a few of the regular stores, if you like, which I simply cannot walk past, if only just to see what's new!
Here are a couple of my favourite shops (please don't laugh, ye who know these places):
ValleygirlWhat I love about Valleygirl are its fashion pieces. Even Melbourne royalty Lady M sometimes caves in and picks up accessories and things there, and it's easy to figure out why. At affordable price points, the pieces here are comfortable and fun--not unlike what you find in Nichii Fashion City (which is the closest local parallel I can think of!).
JayJaysTargeted primarily at tweens (I cringe to admit this) and those who tend towards a funkier and more edgy style, JayJays is great for funny t-shirts, cute dresses and board shorts. It's a very casual vibe here--but I have managed to find one or two pieces I can use to work now and still appear decent! Its men's section is my man's fave for smartass slogan shirts, so I always know he'll be occupied when we walk in together (yay, more time for me!).
Just Jeans
Just Jeans, the older sibling of Jay Jays, if you like, has a lot more classic and grown-up pieces for the more mature (and wealthier) shopper. Carrying comfy pieces like jeans (as the name of the store would give away!) and cotton dresses and tops galore, they are pretty value-for-money especially when on sale. Best of all, you can dump your man in the men's section--yes, they have one, too!
Supre
Just JeansJust Jeans, the older sibling of Jay Jays, if you like, has a lot more classic and grown-up pieces for the more mature (and wealthier) shopper. Carrying comfy pieces like jeans (as the name of the store would give away!) and cotton dresses and tops galore, they are pretty value-for-money especially when on sale. Best of all, you can dump your man in the men's section--yes, they have one, too!
SupreThis one's a bit iffy--I always love looking at stuff in Supre, but I very rarely ever buy anything from here. The main reason is because quality can be...well..to be blunt, crap. But sometimes when you're looking for a cheaper alternative of a fashion piece you'll only wear once (like a double-sided gold/brown obi belt, in my case), Supre does them fantastically well.
Target (or Tahr-jay, if you're feeling posh)
This is arguably one of my favourite stores, ever. Don't laugh! I've found a number of cute things at a really good price (take for example, this dress, which I wear to death), and bloggers like Esme and the laneway swear by its shoe section (I do too. My man has to physically restrain me). This is one store I'm planning on hitting up big time for work wear when I'm there--I'm really quite sick of everyone in corporate Malaysia wearing the same dresses from MNG, Zara, Topshop and G2000.
Dotti
Target (or Tahr-jay, if you're feeling posh)This is arguably one of my favourite stores, ever. Don't laugh! I've found a number of cute things at a really good price (take for example, this dress, which I wear to death), and bloggers like Esme and the laneway swear by its shoe section (I do too. My man has to physically restrain me). This is one store I'm planning on hitting up big time for work wear when I'm there--I'm really quite sick of everyone in corporate Malaysia wearing the same dresses from MNG, Zara, Topshop and G2000.
Ah, Sportsgirl. Indubitably one of the most famous of the Aussie brands, especially among the uni set. It's got fun, flirty, fabulous pieces with a touch of boho--basically, a very Meldee brand! Sadly, when I was there last I didn't have the chance to shop there much because being a student on a tight budget, you really do have to give some things a miss. But I do have a very much beloved bag given to me by friends for my birthday--I've used it till it's almost fallen apart, hence the reason why you've never (nor will you ever!) see it.
DottiI very rarely come across Dotti (hey, I was out in the country, and city trips were less shopping, and more meeting up with mates!), but every time I do, I am certain to wander in. They carry fun and fashionable pieces at better quality than Supre. I don't own anything from them yet--but maybe this time I will?
Portmans
Portmans has very lovely grown-up stuff for working women, making it quite perfect for someone like me. However, prices here, while still affordable (if you have deeper pockets, and, oh, earn in Aussie dollars) are a bit steeper than the previous stores I mentioned. However, for reasonably good tailoring and classic, work-friendly pieces, this is the place to go.
PortmansPortmans has very lovely grown-up stuff for working women, making it quite perfect for someone like me. However, prices here, while still affordable (if you have deeper pockets, and, oh, earn in Aussie dollars) are a bit steeper than the previous stores I mentioned. However, for reasonably good tailoring and classic, work-friendly pieces, this is the place to go.
So there you have it, Little Misses and Mr Men! Do you have any thoughts to share on your fave Aussie high street shops?
Note: I am perfectly aware that there are many wonderful, talented and fabulous Aussie designers, like Alannah Hill, Collette Dinnigan, Bettina Liano and many more. There are also many wonderful lines carried in stores like David Jones and Myers, but in my limited experience (and with my limited budget) being out in the country, I very rarely came across the chance to marvel at or ogle these designs. Just to provide some context to this post.

















